Export Trade

Market Access

The Kingdom of Eswatini Makes up for its small domestic market through an outward looking trade policy that has been able to create market access of over 1.5 billion population. this is in the form of Regional, Bilateral and Unilateral Free Trade Agreements. Below is on outline of the various markets that the Kingdom of Eswatini is a member. 

Trade Agreement


Size, Liberalization & Market Access

1.  Southern African Customs Union (SACU)


The Kingdom of Eswatini, South Africa, Botswana, Namibia, Lesotho

·   55 million population, with South Africa as major trading partner

·  Allows for Free movement of goods within the customs union

2.  Southern African Development Community (SADC)


The Kingdom of Eswatini, Angola, Botswana, Lesotho, Madagascar, Mauritius, Namibia, Tanzania, Mozambique, South Africa, Zimbabwe, Zambia, Malawi, Seychelles, DR Congo

·  238 million population

·  Free trade area with preferential market access for goods and further integrating to customs union

3.  Common Market for Eastern and Southern Africa (COMESA)


The Kingdom of Eswatini, Angola, Uganda, Kenya, Ethiopia, Eritrea, Burundi, Rwanda, Egypt, Libya, Zimbabwe, Zambia, Madagascar, Mauritius, Comoros, Congo, Somalia, Sudan, Malawi

·  374 million population

·  Free trade area with preferential market access further integrating to a customs union.

·  Swaziland only SACU member state currently in COMESA

4.  Generalized System of Preferences (GSP)



Australia, Japan, New Zealand, USA, EU, Russia, Switzerland

·  Over 600 million population

· The Kingdom of Eswatini as beneficiary country enjoys preferential market access

·  Scheme enables developing countries to access markets of industrialized countries

5.  African Growth Opportunity Act (AGOA)*



·  300 million population

·  Duty free and quota free market access for over 1600 tariff lines

6.  Economic Partnership Agreement (SADC-EU EPAs)


EU 27/28

·  500 million population


·  Duty free entry for Swazi products to EU 27

7.  SACU-European Free Trade Association (EFTA)


Switzerland, Iceland, Norway, Lichtenstein 

·  12.8 million population

·  Preferential market access for Swaziland products

8.  SACU-Mercosur Preferential Trade Agreement

Argentina, Brazil, Paraguay, Uruguay, Venezuela

·  285 million population

·  Preferential (and sometimes duty-free)market access for Eswatini products


EIPA’s export promotion function is to identify, engage and ensure that locally manufactured products secure markets regionally and across the globe through implementation of Government and regional policies. It strategically focuses on discovering and promoting new products that are suitable for export and will improve the Kingdom of Eswatini’s exports and create jobs through expansion resulting from export growth.


·         Conduct market research to permit informed export promotion

·         Develop market oriented export products

·         Expose Swazi companies to foreign markets and increase the number of exporting companies by heightening their awareness of potential export opportunities.

·         Promote Swazi products in foreign markets and increase export sales

·         Promote export diversification through value addition, market – oriented export promotion strategy and sector/product prioritization.

Export Promotion Services

EIPA provides assistance to Swazi companies who wish to penetrate external markets through the following services;

a.    Market research and information dissemination

b.    Export product development

c.    Facilitation of participation in external trade fairs

d.   Buyer-Seller Missions

a.    Market Research and Information Dissemination

Market research forms the basis for export promotion and the dissemination of market information to stakeholders, both in the public and private sectors, is paramount to EIPA’s operation. Market research informs the type and quality of products to be exported and further influences the level and type of promotion that is needed to improve access of locally made products in regional and global markets. The institution further analyses Government and regional market policies as it affects exports.

b.    Export Product Development

The objective is to develop and sustain export ready products through an integrated market-oriented approach to product development. Ensuring high quality of local export products is key to their competitiveness in regional and global markets and hence its importance to the institution. Value addition is also a priority under this function as value added products yield higher income, especially in developed countries. EIPA promotes value addition and quality in the development of the Kingdom of Eswatini' s export sector.

c.    Participation in External Trade Fairs

EIPA facilitates participation of Swazi export oriented companies to seek new markets by:

·         Footing stand rental fees

·         Transporting and clearing exhibits

External Fairs 2018 (to be revised every year): EIPA facilitates participation of Swazi companies in some of the fairs listed on the events section: 

d.    Buyer Seller Missions

     EIPA undertakes one trade mission per financial quarter to the different regional blocs Swaziland is a party to. These missions are exprt oriented and the objective is to assist Swazi companies to increase their exports by meeting with potential buyers of their products. For more information contact us

Trade Opportunities in the Kingdom of Eswatini

      The Kingdom of Eswatini has an extensively diversified export sector of its main exports destined for developed countries and major share exported to regional markets. Opportunities for exports exist for the following products: 

Soft Drink Concentrates                                                    

Sugar                                                  Textiles & Zippers                                         Wood Pulp                                     

Citrus and Canned Fruit

Vegetables Steel and wire products Handcraft


Meat and meat products (pork, poultry, beef)  Furniture and accessories Honey